Mini overhauls trim levels to ease buyer confusion

Mini 2018 model range press photos 6

Pepper and Chili Packs ditched in favour of trim choice for the first time, higher levels of kit as standard

Mini has overhauled the trim structure of its entire model line-up, streamlining the range and getting rid of several diesel variants in the process.

Mini’s range has typically been one of the trickiest to decipher, particularly for buyers new to the brand. There are no traditional trim levels, with the engine typically dictating what kind of spec the Mini is in, and then options are sold in packs that bear no relation to their content, or have consistency in price across the range.

To that end, staples of the Mini range such as the Pepper Pack and Chili Pack, offered since the relaunch of Mini under BMW in 2001, have been axed, with the standard kit of each Mini boosted, and the same options offered for the same price across all model ranges.

A buyer selects their Mini bodystyle – three-door hatch, five-door hatch, Convertible, Clubman or Countryman – and then an engine. A 1.5-litre three-cylinder petrol in two states of tune for One and Cooper models, a more potent 2.0-litre four-cylinder unit in the Cooper S, and then in the Clubman and Countryman variants a 2.0-litre Cooper D four-cylinder diesel.

Mini has now introduced trim levels for the first time. Engine selected, buyers then choose from either Classic, Sport or Exclusive variants. Classic variants are the entry-level, Sport adds in a series of John Cooper Works features, including a bodykit, sports suspension and bucket seats, and Exclusive is a plush, premium range-topper with leather seats.

Options can then be added through some simplified packs. Comfort and Comfort Plus offer some fairly typical options, including climate control, heated seats and parking sensors, a reversing camera one of the features added for Plus. Navigation and Navigation Plus offer a full suite of infotainment and connectivity features. Safety kit is added trough the Driving Assist Pack.

Mini is then still offering a full-range of personalisation options on top, but believes this new strategy will allow dealers to carry more stock and reduce wait times for buyers.

Diesels have been dropped in the three-door and five-door hatch ranges, having not been offered in this generation of Convertible. The high-performance Cooper SD variants are no more across the Mini range.

Mini’s decision marries in with two growing trends: the wider shunning of diesel across the industry, but perhaps more pertinently in this instance the fact that there is almost no demand for diesel in small cars now anyway.

The simplified range is also a nod to the fact each individual specification of car must be put through a WLTP emissions test, fewer variants leading to fewer tests and models to homologate.

Mini is now selling cars though its website as part of these changes, which come in from November 1 ahead of the delivery of the first customer cars in January.

The pricing of the Mini range has also been adjusted accordingly. The three-door Classic costs from £16,190 (Sport and Exclusive from £20,230), the five-door Classic from £16,890 (Sport and Exclusive from £20,230) and £20,930), the Convertible Classic from £20,080 (Sport and Exclusive from £22,680), the Clubman Classic from £21,085 (Sport and Exclusive from £23,985), and the Countryman Classic from £23,385 (Sport and Exclusive from £226,285).

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Source: – autocar
Mini overhauls trim levels to ease buyer confusion