With the first three months of the year done and dusted, it’s time to see how the local automotive market has performed so far in terms of numbers, utilising sales data compiled by the Malaysian Automotive Association (MAA) for the first quarter of 2018 (Q1 2018).
The total industry volume (TIV) saw a drop in Q1 2018, with 135,140 units shifted compared to the 140,839 units sold in the same period for 2017. This represents a decrease of 4.05% or 5,699 units less than that managed in Q1 2017.
Perodua led the market again for the first three months of the year, its 55,568 units a 10.55% or 5,303 unit increase from Q1 2017. Its market share grew in Q1 2018, and its 41.1% market share is its highest ever slice of the pie.
As was the case last year, Honda continues being the second highest contributor to TIV and the number one non-national brand on the list, even though its sales numbers fell. The company shifted 24,182 units in Q1 2018, 11.37% less than it managed last year when it sold 25,283 units. Its market share also fell to 17.9% from the 19.4% registered in Q1 2017.
National carmaker Proton also suffered a slump in overall numbers, with 12,843 units recorded in Q1 this year. That’s 6,533 units less than the year before, representing a 33.72% drop in volume. Its market share also dropped from 13.8% to 9.5% for the first quarter.
The next two on the list, Toyota and Nissan, also saw a drop in sales mumbers. Toyota managed 12,683 units, which is 3,820 units or 23.15% less than the 16,503 vehicles it sold in 2017. Nissan also sold fewer cars in Q1 this year, 5,310 units as opposed to the 5,989 it did in 2017. This represented a 11.34% reduction, and its marekt share also contracted to 3.9% from the 4.3% it had last year.
Other Japanese brands such as Mazda and Mitsubishi fared better, with both having a better Q1 this year. Mazda managed 3,439 units, a 65.18% jump from the 2,082 vehicles it shifted in Q1 2017. As for Mitsubishi, it sold 2,521 vehicles in the first quarter, making for a 15.75% increase over the 2017 volume. Both companies saw their market share grow, albeit slightly.
Moving on to European marques, Mercedes-Benz was again the highest placed of the particular lot, with sales amounting to 3,395 units. This is a 13.62% increase over the previous year, in which 2,988 units were moved in Q1, making for a 2.5% share of the market.
Meanwhile, BMW also gained ground in terms of market growth – it sold 2,520 vehicles this year compared to 2,138 last year, a 17.87% improvement. Volvo also gained traction with an increase in sales by shifting 226 units, up by 18.32% to the 191 units from 2017. Its market share climbed to 0.2% from 0.1%.
Other brands which saw growth include Volkswagen (up 36.96% to 1,497 units), Subaru (up 13.33% to 995 units) and Peugeot (up 59.33% to 615 units). Things weren’t as rosy for Isuzu (down 15.78% to 2,194 units), Hyundai (down 33.18% to 868 units) and Audi (down 48% to 65 units).
Click on the table below to view an enlarged version.